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Art Spinella
CNW Marketing Research, Inc.
1-541-347-4718
PO Box 744
Packages: 88953 Beverly
Bandon, OR 97411
[email protected]
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Block Your Caller ID? We respect your right to block caller ID. Remember, though, that we don't answer calls that are blocked. Why not? Blocked calls typically are folks we aren't interested in having a conversation with such as market researchers! (Sorry, boss, I had to include that.)
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Can you define your company? Sure. We study how people spend the money they have available to them. Within that context we look at five industries: Automotive, High-end home electronics, Single-family housing, Personal investments and In-home computers. We also have a political research office and recently performed some drug-related studies for a government agency. While we are most known for our automotive research, we are NOT an automotive research company, per se. We look at the automobile business in the context of how it fits into consumer buying patterns with all the appropriate whys and wherefores.
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Who is Art Spinella?
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Who is Stephanie Yanez? We get asked that alot. Actually she is one of the founding partners who is currently learning to ride a motorcycle so she can get a Harley by the end of 2004. Nothing, and we mean nothing, gets done without her official oky-doky.
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Someone told me you require people to be "nice." Please explain. One of the great things about being privately owned is that we can pick and chose who we want to do business with. We have never had a salesperson. All subscribers and clients come to us by word of mouth. We avoid giving "tours" of our facilities because they are disruptive to people who work at our various locations. Actually, we simply never give such tours. They're intrusive and not what we're about. And most of all we dislike emails that SHOUT or missed appointments or rude demands. We're not perfect, Lord knows. There are times something will slip through the cracks. And we will apologize for that. But you can find more than few former subscribers who discovered we also expect civility.
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We insist on seeing their facilities before we agree to hiring a supplier. Not to be flip, because we fully understand some company executives don't feel comfortable in an electronic world, but if this is a requirement to do business with us, feel free to call and we'll give you the phone numbers for other research companies.
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I'd like to come by and see your operation. Nope. Our various operations -- call centers, data center, field offices -- are off limits. There's nothing to see and visits are disruptive to getting real work done.
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Is it true you have a CD? Sure is. We think we're the first to offer a soundtrack CD for a company (obviously not counting music or movie sites). It's called "The Y Axis" for obvious reasons. And since everything we do begins with a question, the company's theme song is "Question Mark."
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Explain the CNWbyWEB spreadsheets. CNW M/R puts Excel spreadsheets in its CNWbyWEB service because virtually all clients and customers have this popular program. Note, however, that these are "checking" versions. Example: In the leasing by state (document 129) spreadsheet, the percentage of leases is entered and the number of leases is a share of total registrations. This is opposite what one might expect (solid number and a percentage derived from that number of leases vs total registrations). Originally, the latter method is used. To check the accuracy of the data, we will frequently reverse the order of data to make sure information wasn't entered incorrectly. Those checking spreadsheets are often the ones used in CNWbyWEB.
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What does CNW stand for? This is the most often asked question we receive. Why, we're not sure considering no one asks what the "R" in R. L. Polk or the "D" in J. D. Power stands for. CNW is short for "Coastal Northwest" where we have our main office.
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Where is Bandon, Oregon? Our headquarters is located about 100 miles north of the California border on the Oregon coast. For more details, visit the "Bandonbythesea" web site by clicking on "Links."
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Will you do a custom report or study? Yes, but it requires a written request specifically outlining the information you are seeking. The request can be fax'd or e-mailed to us, but no phone requests are accepted.
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How long does a custom report take? It depends on the complexity of the request. After submitting your request, someone will let you know 1) if the information is available, 2) how much it will cost if anything, 3) how long it will take to complete the project. If the information is "off the shelf," and readily available, there frequently is no charge.
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How is payment made for your services? We don't care as long as it's legal tender. American Express, Mastercard and Visa are accepted or we can bill corporate accounts. Naturally, payment in advance is always nice.
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Who pays for your studies? CNW M/R performs syndicated studies. That doesn't mean the mob is involved, only that we perform the study and then pray someone cares about the information we've learned. This protects you from seeing information that is skewed toward a particular point of view or company or product.
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Why don't you do business in Alabama? We recognize 49 states and the District of Columbia. We do not accept business from Alabama. It'll take more than one beer for any further details.
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