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Art Spinella
CNW Marketing Research, Inc.
1-541-347-4718
PO Box 744
Packages: 88953 Beverly
Bandon, OR 97411
[email protected]
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Explain the CNWbyWEB spreadsheets.
CNW M/R puts Excel spreadsheets in its CNWbyWEB service because virtually all clients and customers have this popular program. Note, however, that these are "checking" versions. Example: In the leasing by state (document 129) spreadsheet, the percentage of leases is entered and the number of leases is a share of total registrations. This is opposite what one might expect (solid number and a percentage derived from that number of leases vs total registrations). Originally, the latter method is used. To check the accuracy of the data, we will frequently reverse the order of data to make sure information wasn't entered incorrectly. Those checking spreadsheets are often the ones used in CNWbyWEB.
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