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Retail Automotive Summary  Subscribers only. 

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CNW's Automotive Purchase Path Study - Wave XIV

CNW Research's latest wave of the automotive purchase process is in it's 15th year of research examining the new vehicle Purchase Intender.  Wave XIV is available now and includes full year 2012 data.

This market study profiles these prospects and their use of information sources as they move through the purchase cycle. While the latest "wave" continues to examine the buying process by segment and brand, it also focuses on the issue of brand considerations and importance as well as how media and non-media sources work together during the purchase cycle leading the consumer to the final brand acquisition. 

 

Read more about it or to pose your question.

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