Retail Automotive Summary for Smart Phones, iPad
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OIADA PRESENTATION ON THE STATE OF THE USED VEHICLE INDUSTRY
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Retail Automotive Summary
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CNW's Automotive Purchase Path Study - Wave XII
CNW Research's latest wave of the automotive purchase process is the culmination of more than a decade of research examining the new vehicle Purchase Intender. Wave XII is available now and includes full year 2010 data.
Click here for more information and pricing for access to PPOL Wave XII.
This market study profiles these prospects and their use of information sources as they move through the purchase cycle. While the latest "wave" continues to examine the buying process by segment and brand, it also focuses on the issue of brand considerations and importance as well as how media and non-media sources work together during the purchase cycle leading the consumer to the final brand acquisition.
Areas that are profiled in the study include:
-- The size and income levels of the intender market.
-- Reasons why consumers enter and leave the new vehicle marketplace.
-- Consumer "wish lists" of products and services.
-- Sources of information and primary focus by brand (Audi, Ford, Honda etc.)
-- Tracking brand consideration on the consumer shopping list.
-- Conditions influencing brand selection.
-- Brand/model retention rates.
-- Brand/model loyalty rates.
CNW's Conference Center
CNW Research's Vista del Lago conference center has hosted executive sessions for automotive executives. While some major renovations continue, the Center is accepting Session dates for 2011.
This is the view at dawn from its deck overlooking Ten Mile Lake in Lakeside Oregon.
The Brain Trust
Have a general automotive or economic question that needs answering? Use "TBT" for a quick response based on our extensive data base.
Read more about it or to pose your question.
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